Learning To Implement Digital Asset Management

Manoj Jasra Expert Author Article Date: 2008-12-18

Project managers, creative directors, enterprise architects, and consultants struggle to determine the optimal way to implement Digital Asset Management (DAM) technology, according to CMS Watch. Important information must be understood prior to implementation in order to mitigate risk, including:

Key administrative and system management services, roles and groups and how security is managed, scalability, capacity and bandwidth challenges, the value of specific DAM standards.

"The start up of a new project is often overwhelming and too often managers jump into projects without fully understanding the challenges and technology," notes CMS Watch Principal DAM Analyst, Theresa Regli. "This increases the risk of project failure."

This conclusion stems from research conducted for CMS Watch's new online education course, "Fundamentals of Digital Asset Management". The online course, based on over a year of research into DAM technology and with organizations that have implemented DAM, helps project leaders and creative contributors alike understand the basics of Digital & Media Asset Management technology. The course also helps DAM project teams identify requirements more clearly and differentiates among various architectures and approaches.

The online course includes sessions on:

- Introduction to DAM
- Asset Creation, Assembly & Delivery Services
- DAM Architecture & System Management Services
- DAM Implementation Scenarios
- DAM Vendor Landscape and Trends

"DAM project teams now have an objective source to instruct them on how DAM technology really works, and where implementations often go wrong," adds CMS Watch DAM Analyst Kas Thomas. "And, because it is an online course, participants can go at their own speed, at a time most convenient for them."

The course is available online at: http://cmswatch.com/Education/.

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About the Author:
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada’s largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends’ Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.


Learning To Implement Digital Asset Management