August 22, 2017

Learning To Implement Digital Asset Management

Project managers, creative directors, enterprise architects, and consultants struggle to determine the optimal way to implement Digital Asset Management (DAM) technology, according to CMS Watch. Important information must be understood prior to implementation in order to mitigate risk, including:

Key administrative and system management services, roles and groups and how security is managed, scalability, capacity and bandwidth challenges, the value of specific DAM standards.

“The start up of a new project is often overwhelming and too often managers jump into projects without fully understanding the challenges and technology,” notes CMS Watch Principal DAM Analyst, Theresa Regli. “This increases the risk of project failure.”

This conclusion stems from research conducted for CMS Watch’s new online education course, “Fundamentals of Digital Asset Management”. The online course, based on over a year of research into DAM technology and with organizations that have implemented DAM, helps project leaders and creative contributors alike understand the basics of Digital & Media Asset Management technology. The course also helps DAM project teams identify requirements more clearly and differentiates among various architectures and approaches.

The online course includes sessions on:

– Introduction to DAM
– Asset Creation, Assembly & Delivery Services
– DAM Architecture & System Management Services
– DAM Implementation Scenarios
– DAM Vendor Landscape and Trends

“DAM project teams now have an objective source to instruct them on how DAM technology really works, and where implementations often go wrong,” adds CMS Watch DAM Analyst Kas Thomas. “And, because it is an online course, participants can go at their own speed, at a time most convenient for them.”

The course is available online at:


About Manoj Jasra 2 Articles
Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach. Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at