WebProWorld IT Forum

Problem with new folder ! Help !!!
I have tried to put a new folder in my site, where I am having a forum, and a music section where ppl can listen to music thro' embedded real player.

Windows XP reinstall
Well, before calling to The Guinness Book I decided to ask others what was their time record between XP reinstalls.



Recent Articles

Evaluating DBA Job Applicants in an OCP World
Not long ago, weeding through DBA applicants with a tech interview was a straightforward process.

Technology in the Workplace: The Benefits of Video Conferencing
What once required the physical presence of a number of individuals in a common location is now being accomplished through video conferencing.

Microsoft Announces Bug In the IE Ointment
Mammoth software company Microsoft announced and itty bitty bug that can cause a lot of problems for users of IE.

07.13.05


Make Sure Your Intranet Is Well Perceived By Staff

By Gerry McGovern

Many intranets are only now beginning to show their true potential. However, many staff, having had unsatisfactory previous experiences of the intranet, may need quite some convincing that the intranet is now genuinely useful.

I visit a lot of countries every year. I come down to breakfast and there is generally a newspaper waiting. Recently, I've been in New Zealand and Australia, and the newspapers-as usual-make sorry reading.

New Zealand is in the throes of chaos, according to the newspapers. Society is falling apart. Crime is rampant, political corruption is endemic, and talented young people are flooding out of the country every year, according to the newspapers.

The television news is scary too. The justice minister was trying to say that crime rates had actually decreased, when this frothing accuser poured hot boiling scorn on him. The facts are irrelevant; he was chastised. People perceive that they're not safe on the streets and that's all that matters.

Most Australians are terrified to walk the streets at night, according to Australian media. Politicians get as much respect as criminals; judges so berate witnesses that they attempt suicide; drugs and drought are rampant. It's a nightmarish place, Australia, according to the media.

I just hope that the Aussies and Kiwis don't think of visiting Ireland to escape these desperate times. Because when they read the Irish media they'll find out that Irish crime is rampant, politicians are all corrupt, and the health service is most definitely the worst in the world, universe, and beyond.

What's this got to do with intranet management, you might be asking? Perception and reality are not the same thing, and it would seem that in this media-saturated world, they are diverging more and more.

A big gap that I find in intranet management is the need to address staff's perception; the need to actively promote and market what is good about the intranet. Most intranet teams that I come across don't seem to think that marketing and promotion are part of their jobs. They also often see the very act of communication from a very narrow "it's up on the intranet, job done" perspective.

Many intranets have evolved in a rough and tumble sort of way. There were lots of excellent initiatives but there were also lots of initiatives that didn't deliver value or were poorly implemented. The result is that many staff have a jaded-if not cynical view-of the intranet. (There's only so many times you can try the search engine and staff directory and not get what you want.)

You may have fixed a lot of the problems on your intranet but the perception may remain that the intranet is a waste of time. If you want to change that perception you need to get out there and sell, sell, sell.

Get people in a room and show them how search has improved. Get out in the office and evangelise about the wonderful new HR section. Put posters up in the canteen about the revamped staff directory that is no longer a genealogical resource. Have competitions, create fun events, but whatever you do make sure you're actively managing the perception of your intranet.

About the Author:
Gerry McGovern is a content management consultant, author and speaker. http://www.gerrymcgovern.com

About ITManagementNews
ITmanagementNews answers questions for IT managers. Our experts offer real-world advise and cutting edge technology for the enterprise. ITmanagementNews is focused on Delivering IT Solutions

ITManagementNews is brought to you by:

SecurityConfig.comNetworkingFiles.com
NetworkNewz.comWebProASP.com
DatabaseProNews.comSQLProNews.com
ITcertificationNews.comSysAdminNews.com
LinuxProNews.comWirelessProNews.com
CProgrammingTrends.comDevWebPro.com


-- ITManagementNews is an iEntry, Inc. publication --
iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509
2005 iEntry, Inc. All Rights Reserved Privacy Policy Legal

archives | advertising info | news headlines | free newsletters | comments/feedback | submit article
Delivering IT SolutionsITManagementNewsNewsArchivesAbout UsFeedbackITManagementNews Home PageAboutArticle ArchiveNewsDownloadsWebProWorld ForumsJaydeiEntryAdvertiseContact