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Will the Government Intervene in
Paid Online Advertising?

By Garrett French

What are the major threats to growth in the online advertising marketplace?

This question was posed to a panel of experts during the “Search Engine Advertising” session of this week’s Search Engine Strategies conference in New York City, where online branding has been a popular topic of discussion. editor Danny Sullivan was quick to reply by saying that the major players Google and Overture see absolutely no threat whatsoever. The audience responded to his statement with laughter.

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